Legal

Privacy Policy

How we collect, use, and protect your information

Last updated: January 2025

1. Introduction

Afbale Ltd ("we", "our", or "us") is a company registered in England and Wales. We are committed to protecting your privacy and handling your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website afbale.com and use our services. Please read this privacy policy carefully before using our services.

2. Data Controller

Afbale Ltd is the data controller responsible for your personal data. If you have any questions about this Privacy Policy or our data practices, please contact us at:

Email: privacy@afbale.com Website: afbale.com/contact

3. Information We Collect

We may collect the following types of information:

Information You Provide

  • Contact information (name, email address, phone number)
  • Company or organization information
  • Account credentials when you register
  • Communications you send to us
  • Information provided through forms on our website

    Automatically Collected Information

  • IP address and device information
  • Browser type and version
  • Operating system
  • Pages visited and time spent on our website
  • Referring website addresses
  • Cookies and similar tracking technologies (see our Cookie Policy)

4. Legal Basis for Processing

We process your personal data on the following legal bases:

Contract Performance Processing necessary to provide our services to you or to take steps at your request before entering into a contract.

Legitimate Interests Processing necessary for our legitimate business interests, such as improving our services, marketing, and fraud prevention, where these interests are not overridden by your rights.

Consent Where you have given explicit consent for specific processing activities, such as marketing communications.

Legal Obligations Processing necessary to comply with our legal obligations.

5. How We Use Your Information

We use the information we collect to:

- Provide, maintain, and improve our services

  • Process transactions and send related information
  • Respond to your inquiries and provide customer support
  • Send administrative information, such as updates to our terms and policies
  • Send marketing communications (with your consent)
  • Analyze usage patterns to improve user experience
  • Detect, prevent, and address technical issues and security threats
  • Comply with legal obligations

6. Data Sharing and Disclosure

We may share your information in the following circumstances:

Service Providers With third-party vendors who assist us in operating our website and providing our services, subject to confidentiality obligations.

Legal Requirements When required by law, regulation, or legal process, or to protect our rights, privacy, safety, or property.

Business Transfers In connection with a merger, acquisition, or sale of assets, where your information may be transferred as a business asset.

We do not sell your personal data to third parties.

7. International Transfers

Your personal data may be transferred to and processed in countries outside the UK. When we transfer data internationally, we ensure appropriate safeguards are in place, including:

- Standard contractual clauses approved by the UK Information Commissioner's Office

  • Transfers to countries with adequacy decisions
  • Other legally recognized transfer mechanisms

8. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements.

The retention period depends on the context of the data and our obligations. When personal data is no longer required, it will be securely deleted or anonymized.

9. Your Rights

Under UK data protection law, you have the following rights:

- Right of Access: Request copies of your personal data

  • Right to Rectification: Request correction of inaccurate data
  • Right to Erasure: Request deletion of your personal data
  • Right to Restrict Processing: Request limitation of processing
  • Right to Data Portability: Request transfer of your data
  • Right to Object: Object to processing based on legitimate interests
  • Right to Withdraw Consent: Withdraw consent at any time

    To exercise these rights, please contact us at privacy@afbale.com. We will respond within one month of receiving your request.

10. Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is completely secure.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last updated" date.

12. Contact and Complaints

If you have questions or concerns about this Privacy Policy or our data practices, please contact us at:

Email: privacy@afbale.com

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues.

ICO Website: ico.org.uk